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Bridal Wedding Dress Biography

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Lazaro Perez, designer of the Lazaro and Tara Keely collections, is known for his impeccable fit and glamorous collections featuring exquisite beading and embroidery with dramatic silhouettes. With over twenty years of design experience, Lazaro is regarded as one of the industry’s premier bridal designers.

Upon graduating from the renown Ray College of Design at the Illinois Institute of Art, Lazaro caught the attention of a premier bridal salon in Chicago when he was awarded “Best New Bridal Design” in all three categories of bridal, bridesmaid, and mother of the bride. His design talent soon led him to New York, where he worked for the then prominent bridal house of Galina-Bouquet. From there he moved on to become the uncredited designer of Richard Glasgow’s Riccio collection. Soon after JLM Couture president and ceo Joseph Murphy brought him into the JLM group and in 1994 launched the Lazaro collection of bridal and bridesmaid gowns. In February 2010, Lazaro was also named head designer of Tara Keely.

Lazaro’s work has frequently been recognized by the fashion industry and national news media. In 2001 he was awarded the Distinctive Excellence in the Bridal Industry (DEBI) in the category of “Style Innovator for Bridal Gowns” as well as “Designer of the Year”, and in 2004 Lazaro was given the Couture Bridal Award in the bridesmaid category by Wedding Dresses Magazine. Lazaro frequently appears on TLC’s “Say Yes to the Dress” in New York and Atlanta, and WEtv’s “Girl Meets Gown”. His designs have been featured on The Today Show, Good Day L.A., American Latino TV, and Fox Business’s “Happy Hour”.

When it comes to inspiration, Lazaro is hands on. He personally travels to many of his trunk shows to meet with brides, helping them choose the most flattering styles that best express their personalities.

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ALVINA VALENTABLUSHHAYLEY PAIGEJIM HJELMTARA KEELYLAZARONOIR BY LAZAROOCCASIONS

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JLM Couture, Inc. is a multi-label bridal house engaged in the design, manufacture, and distribution of bridal gowns and bridesmaids dresses. The company’s bridal gown collections are Alvina Valenta, Hayley Paige, Jim Hjelm Blush, Jim Hjelm, Lazaro, and Tara Keely. The bridesmaid collections are Alvina Valenta Bridesmaids, Jim Hjelm Occasions, and Noir by Lazaro. JLM is traded over the counter.

The internet is filled with wedding dress counterfeiters... and hundreds of tragic stories from girls who've seen their dream dress turn into a nightmare.

Glamorous styling, dramatic silhouettes, and rich embroidery are what make the Lazaro collection one of the most exciting and sought-after bridal labels in the world.

Noir by Lazaro, created by the celebrated designer Lazaro Perez, is an exclusive collection of sophisticated and refined eveningwear.

Noir by Lazaro, created by the celebrated designer Lazaro Perez, is an exclusive collection of sophisticated and refined eveningwear. Noir features stunning cocktail and floor length silhouettes, elegantly beaded appliqués in rich jewel tones and choice fabrics - perfect for weddings, cocktail receptions and social events. A natural evolution from Lazaro's signature bridesmaid collection, Noir draws from the designer's sense of vintage glamour and modern styling.